Taste of Life

Pran is a life loving company

Overview

Pran loves life. It’s a life loving company. That’s why it produces food. To make our moments a bit more colorful and enjoyable. We took Taste of our food and connect it with life as a brand idea. Blending “Taste” and the diverse nature of “life” together. Hence the idea goes – “Pran, The Taste of Life”.

The Challenge

Pran, the biggest food company of the country needed a corporate brand to highlight its purpose.

The Solution

Pran has secured a strong place in
people’s hearts. To highlight its purpose, we decided to give the brand a humane voice. We connected the dots, took the term ‘taste’ and connected it with life.

Thus emerged the brand idea-‘Pran, the taste of life. The brand campaign was launched on 01 January, 2019. The campaign ended with grandeur with a TVC titling the brand idea on June 2022.

The Results

203 ^MILLION

REACH ON DIGITAL MEDIA

3.37 ^MILLION

ENGAGEMENTS

90 ^MILLION

REACH ON PRINT MEDIA

Print/Digital

Image of a shell in the form of a helmet on the beach with waves in the background. To the left of the helmet in white copy reads "Protect Heads, and the Earth. Shellmet"

Floating Shellmet helmet in the foreground. Blurred ocean in the background